MakUrToy


Individual project
Duration: 8 weeks.

The Challenge
To pick any major company and research a product/service they need and pitch it to the key stake holders. I picked Hasbro and pitched for a new service for Hasbro collectors and fans to be able to create custom action figures and figurines.

The need
The biggest toy manufacturers do not offer many customizable services.
Responsive image I was able to find numerous blog discussion threads where customers talk about their dissatisfaction with what is available as far as customized action figures and figurines are concerned.
I also went through the work and blogs of artists who make bootleg custom made action figures. It really showed me how great the demand for customized action figures was.
What people mostly get is either bootleg versions of famous action figures or products lacking craftsmanship.

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Besides, Hasbro has the most impressive portfolio of products in the market, all highly sought affter by buyers, collectors and customizers.
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Personas
Ben is a 27 year old sofware engineer from Japan. He lives and works in Palo Alto, California. He has always been fascinated by toys and still collects them. Responsive image Jason is the 12 year old son of a wealthy businessman from Cincinati, Ohio. He is a very competitive kid and wants to be the best, own the best. Responsive image
The Service

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Fans and collectors who want more than what Hasbro has to offer bring their ideas to MakUrToy where the best of technology, art and design gives life to their ideas.
Responsive image In time, MakUrToy could create a market very similar to the art market but for action figures. Imagine what the first MakUrToy will be worth in twenty years!!

To make sure fans from all economic backgrounds have access to MakUrToy, there will be a hierarchy in the service. Responsive image Responsive image
While designing this service and pitching it to the key stake holders, I had to keep in mind the brand attributes of Hasbro, the priority each stakeholder gives for the individual attributes and how I can tailor fit the service to satisfy the customers, stake holders and company. This was the most challenging part of the project.

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The products
Here is a glimpse of Jason's custom Pacific Rim action figure and Ben's Metal Gear Solid action figure of himself made with MakUrToy.(Rough Sketches by me)

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Advertisements
I created some ideas for advertisements that attract the fans and assures them that there is always something more to offer from Hasbro and that their dreams can be fulfilled.

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Conclusion
This project helped me understand brand attributes and designing for a company while keeping them in mind. It also helped me understand skills necessary to convince stake holders while pitching for extended services within a company.