Duration: 8 weeks.
To pick any major company and research a product/service they need and pitch it to the key stake holders. I picked Hasbro
and pitched for a new service for Hasbro collectors and fans to be able to create custom action figures and figurines.
The biggest toy manufacturers do not offer many customizable services.
I was able to find numerous blog
discussion threads where customers talk about their dissatisfaction with what is available as far as customized action figures and figurines are concerned.
I also went through the work and blogs
of artists who make bootleg custom made action figures. It really showed me how great the demand for customized action figures was.
What people mostly get is either bootleg versions of famous action figures or products lacking craftsmanship.
Besides, Hasbro has the most impressive portfolio of products in the market, all highly sought affter by buyers, collectors and customizers.
Ben is a 27 year old sofware engineer from Japan. He lives and works in Palo Alto, California. He has always been fascinated by toys and still collects them.
Jason is the 12 year old son of a wealthy businessman from Cincinati, Ohio. He is a very competitive kid and wants to be the best, own the best.
Fans and collectors who want more than what Hasbro has to offer bring their ideas to MakUrToy where the best of technology, art and design gives life to their ideas.
In time, MakUrToy could create a market very similar to the art market but for action figures. Imagine what the first MakUrToy will be worth in twenty years!!
To make sure fans from all economic backgrounds have access to MakUrToy, there will be a hierarchy in the service.
While designing this service and pitching it to the key stake holders, I had to keep in mind the brand attributes of Hasbro, the priority each stakeholder gives for the individual attributes and how I can tailor fit the service to satisfy the customers, stake holders and company. This was the most challenging part of the project.
Here is a glimpse of Jason's custom Pacific Rim action figure and Ben's Metal Gear Solid action figure of himself made with MakUrToy.(Rough Sketches by me)