B mobile Making a 10$ Mobile Phone


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The Challenge

B mobile is one of South America's largest cell phone companies. They never made their own phones though. So when they decided to, they came to SCAD. I was part of the 7 member class that came up with designs for cell phone families for them.

Research and Design Mantra


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From our online research and some help from South american students we were able to determine what the customer base in South America would need.

We knew phones for our target audience had to be Cool, High Tech and Inexpensive.

Ideation


Our whole team went through many rounds of concept sketching to explore form, function, feel, material and colour.

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The final concept I chose to go with inspired from the 1$ transparent calculator and the just released Moto X's curved body.

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Prototypes


After Modelling the final cocepts on rhino, I proceeded to 3D print them.

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I was able to keep the cost of the bar phone under 10$ by using basic materials like PETG, acrylic and vynaprene, all injection molded.

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My family also came an interchangeable rubber grip, designed to solve a big problem Bmobile was having.
They had to order larger quantities to be able to print their name on the phones. So by moving the branding to the grip, the number of phones per order can be reduced as per need and the rubber grips can be made in any colour and in any quantity irrespective of phone sales.



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